Quick answer: Sparkonomy, a startup founded by three former Google executives, has launched the Open Creator Graph. It is a free, public record where any creator can verify who they are and state, in a form both humans and machines can read, whether AI may use their name, image, likeness and voice. Consent comes in three levels: Allowed, Conditional and Prohibited.
AI tools can now write about you, copy your voice and generate your face in seconds. Creators, meanwhile, still have no simple place to say "yes," "only with permission," or "no." On September 30, 2026, Sparkonomy stepped into that gap with the Open Creator Graph, a public identity and consent layer built for the AI era.
What Is the Open Creator Graph?
The Open Creator Graph is a free registry that joins two things usually handled separately: creator identity and AI consent. Each creator gets a record that links their social accounts and lists the terms under which AI systems may use their identity attributes, including name, image, likeness and voice.
The company says the Graph went live with about one million creator records already available to claim, with more being added over time. It is available worldwide.
How Creators Claim Their Record
- Sign in with an account you already use, such as Instagram, YouTube, TikTok or X.
- Review the record, which Sparkonomy says is built from verifiable public sources, and correct anything wrong.
- Choose your AI consent level for your identity and work.
- Receive proof: a digitally signed consent certificate, logged in a tamper-evident public record and independently timestamped.
Creators can change their permissions later, or delete the record.
The Three AI Consent Levels Explained
| Level | What it means |
|---|---|
| Allowed | AI systems may use the creator's identity attributes as stated. |
| Conditional | AI may show the creator as they are, but needs permission to generate something new from their identity, such as a voice clone. |
| Prohibited | AI use of the creator's identity is not permitted. |
Built for Machines as Well as People
A consent note on a bio page is easy for a human to read but easy for a crawler to miss. The Graph therefore publishes every record as readable HTML and in open, machine-readable formats: JSON-LD, XML, TDMRep and plaintext. That gives search engines, AI crawlers and other systems several standard ways to find and read a creator's terms.
Why It Matters: The AMISS Study
The launch follows Sparkonomy's AI Misrepresentation Study, known as AMISS, which tested how five AI engines represented 10,000 creators worldwide. The Graph's own page says AI did not get 67% of creators right. Many creators are spread across platforms and have no Wikipedia page, so AI and search engines struggle to identify them correctly.
Co-founder Guneet Singh describes the problem as a scale mismatch: AI works at machine scale, while consent still happens manually, slowly and at high cost. Co-founder Vipasha Joshi notes the two ends of the creator spectrum. Newcomers worry that AI does not know they exist. Established creators worry that their face and voice are already being used without anyone asking. Neither wants a lawsuit, she says.
What It Means for Creators
- Visibility: a structured record helps search and AI systems recognize the right person behind your accounts.
- Control: you decide the terms before an AI company decides for you.
- Evidence: signed certificates and timestamped logs preserve your choices if a dispute arises.
- Zero cost: the record is free, including for smaller creators.
A caution worth keeping in mind: a public consent record is a declaration and a piece of evidence. It does not by itself force every AI company to comply, so its real strength will depend on how widely AI developers and platforms read and respect these signals.
About Sparkonomy
Sparkonomy says it is building AI infrastructure to help creators earn sustainable livelihoods. The Open Creator Graph is its first step, to be followed by commercial AI solutions. Co-founder Megha Thareja Tyagi says the goal is not to keep AI away from creators' work but to put the creator in charge of the decision.
Conclusion
The Open Creator Graph offers creators a simple, free starting point for the AI consent conversation: verify who you are, pick Allowed, Conditional or Prohibited, and keep signed proof. Whether you are a new creator who AI cannot find or an established one worried about cloned likeness, claiming your record takes only a social sign-in. The bigger question is industry adoption, and that is worth watching closely.
Frequently Asked Questions (FAQ)
What is the Open Creator Graph?
It is a free, public identity and AI consent record from Sparkonomy. Creators claim a record and declare how AI may use their name, image, likeness and voice.
Is the Open Creator Graph free?
Yes. The record is free for every creator, who can claim, correct or delete it.
How do I claim my record?
Sign in with Instagram, YouTube, TikTok or X.
What are the three AI consent levels?
Allowed, Conditional and Prohibited. Conditional lets AI show you as you are but requires permission to generate new content, such as a voice clone.
Which machine-readable formats does it use?
JSON-LD, XML, TDMRep and plaintext, alongside a human-readable HTML page.
Who founded Sparkonomy?
Three former Google executives, including Guneet Singh, Megha Thareja Tyagi and Vipasha Joshi.
Can a consent record stop all AI misuse?
No. It is a clear public declaration and timestamped evidence, but it depends on AI companies and platforms respecting it.